Lets look at the data.

According to Neilson it is a no brainer that the 18+ crowd is spending more than an hour a day on social media and this trend continues upward. They also cite the US Census Bureau as having reported that Millenials make up one fourth of the worlds population at 1.7 billion people.

Understanding the Millennial mindset as compared to the baby boomers tells us a picture. The picture below depicts another Neilson survey is a compilation of three years of findings from online consumers in 36 countries. When you look at it, you may find it helpful to compare and contrast those categories where the contrast is greatest when comparing millennial to baby boomer. It becomes increasingly clear that the millennial mindset is far more social media centric than their previous generations.