College campuses used to require canvassing or tabling to promote groups, products, and services. Facebook changed the world. Today people find events and programs online via social media. In a social media age, is canvassing (tabling) and face to face recruitment dead? How does word of mouth impact canvassing? Rabbi Klatzko shares insights into the relationship between canvassing and social media when building programs. He has advised and trained outreach professionals on more than 50 campuses across North America and is founder of, a social media community platform with more than 55,000 members at of the time of this recording.