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Facebook’s New Pay-to-play Model and Why the Small Biz Should Opt In w Andrew Kazakoff

Facebook’s New Pay-to-play Model and Why the Small Biz Should Opt In w Andrew Kazakoff

by Admin | Nov 29, 2015 | Blog, Marketing, Podcast, Recruitment, Social Media, Trends, Videos

Facebook recently changed their algorithms to force small businesses to pay-to-play. Even if they want to reach their current audiences it is unlikely they will be able to continue to use Facebook for free. Andrew Kazakoff walks us through the reasoning behind...
Facebook Advertising Terms: Edgerank, Reach, and Data w Andrew Kazakoff

Facebook Advertising Terms: Edgerank, Reach, and Data w Andrew Kazakoff

by Admin | Nov 26, 2015 | Articles, Blog, Marketing, Podcast, Social Media, Videos

Navigating the online advertising space an be a daunting task. Andrew Kazakoff explains some basic must-know terminology using very practical examples to explain the inner workings of Facebook’s algorithms.  ...
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